Graphics Package / Titles: Design, Direction, Art Direction
Substance was asked to pitch for the graphics package for the 2012 ARIA Awards (Australian Recording Industry Association). Even though we won the job, sadly we were unable to continue working on the project past the pitch stage. Having handed over to other designers, the brief then changed drastically anyway, and so what you see here never made it to air. The geometric designs are a simple and modular concept based on the forms and colours of the ARIA logo. With bright, vibrant colours and a snappy, playful animation style, the execution harmonizes perfectly with the music showcased at the ARIA awards night, and sets the tone for the ARIAs as a celebration of modern Australian music – bright, exciting, playful, and adventurous. Designs included frames for an opening sequence, titles, options for transitions and straps/lower thirds, as well as type specimens of the recommended typeface – Ostrich Sans. A background of either paper-white or mid-grey provides a neutral background for shapes to literally pop off the page. Over this background, animated repetitions of these shapes appear, are brought to life, and cascade through the screen in the neon-bright colour palette of the logo. Some blocks appear as flat colour, others act as windows through to layers below, or wipe elements off screen to reveal others. A tower of stacked shapes rotate one after another, forming fans and waterfalls of colour. Gently spinning triangular pyramids (the ARIA trophy) float slowly over the shapes below. With a similarly playful feel, the typography of the ARIAs is straightforward but speaks with the same tone as the graphic animations. Ostrich, a simple sans face with a variety of weights (depending on application and size on screen) allows for maximum legibility, in turn allowing the introduction of several colours without impairing readability.
- Design / Direction
- Substance / Scott Geersen