Citroen China: image01

TVC: Design, Animation, Compositing, Motion Graphics (After Effects/Flame)

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Design and VFX worked on at Postmodern Sydney. Car commercials always involve a lot of intensive cleanup work and invisible effects, and this was no exception. Substance CD Scott worked on this while at Post Modern, to please the highly demanding Citroen China. Involvement was spread over many areas: pitch frames, design and animation of graphic elements and diagrams, tracking, comp. Work was undertaken in After Effects and Flame, working alongside a Postmodern Senior Flame artist. Backgrounds and car bodies were touched up, roads cleaned, skies and number plates replaced, tunnels enhanced, motion stabilised. In general, painted, reflected, and beautified. The After Effects animation sequences of on-screen graphics highlight the intelligent design of specific features of the car, as well as the interaction between car and driver. These animations are used to digramatically and precisely illustrate a number of concepts: the communication between man and machine, communication between the intelligent remote and the car, features of the car itself, and the thought processes of the driver. The animations of man machine echo and complement one another, working to create a picture of car and driver acting as one. The diagrams, maths equations, and calculations reveal a car that is as intelligent as its driver, a car that anticipates and compensates. A car that not only looks good, but drives well.

Credits:

Director:
Rob Dupear
Agency:
Dentsu Beijing
Senior Flame:
Naomi Anderlini
Design/Animation/Motion
Scott Geersen
Additional Flame:
Scott Geersen
Producer:
Lizzie Topen

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