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TVC: Compositing (Flame)

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For the “Make Shopping Exciting” campaign from Whybin TBWA/Tequila and director Brendan Williams, post house PostModern was asked to take a Canadian summer and digitally add Winter to taste. This involved a lot of matte painting, fake snow, set extension, sky replacements, and other shenanigans. The campaign begins with ‘Whistler’, a 60 second TVC shot on location in Whistler, Canada, the host mountain resort for the 2010 Winter Olympics. I was responsible for a great deal of plate clean up and matte painting, including removal of ropes used to haul the shopping trolley/bobsled around, removing the skis on the bottom of the shopping trolley (wheels don’t work on luge tracks), and creating matte paintings of ice, snow and trees. View the Ebay mini-site for this commercial: Make Shopping Exciting A before-and-after can also be seen here, hosted on the Ebay site: Before and After

Featured On:

The Inspiration Room

Credits:

Director:
Brendan Williams
Agency:
Whybin TBWA/Tequila
Senior Compositor:
Naomi Anderlini
Compositing:
Scott Geersen
Production Company:
8 Commercials

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