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TVC: Design, Direction, Animation, Compositing (Flame)

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For this series of magazine TVCs, the LaB Sydney was asked to come up with a modular design that could be repurposed monthly as Good Health contents and promotions changed. To this end we devised a series of graphic explosions of shapes and colours commonly used in the Good Health magazine, coupled with simple camera moves that could be rendered independently and cut together to form a new journey every month. Following a winning pitch from Jess Morgan, I designed and animated elements, and animated/composited the commercials in Flame. Sadly, the project only last two months before the GFC started biting hard, and the job was cancelled by ACP due to lack of funds.


Creative Director:
Garry Jacques
Design Director:
Scott Geersen
Scott Geersen
Jess Morgan
Anna Greensmith


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