Melbourne Cycling: image01

TVC: Design, Look Development, Compositing (Flame)

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Substance Director Scott Geersen worked as Design Director and Lead Flame Artist through The Lab Sydney. We emerge from the clouds, leaving the misty skies only to see a landscape as colourless as fog, the sky and ocean pale reflections of each other. The only specks of colour are far off dots, bright yellows, pinks, and purples, racing across a barren landscape towards an anodyne city, buildings in the distance like the shards of white glass. As we come closer the dots take form, coalesce like fireflies into shapes, shapes becoming riders racing through a city whose blank features begin to show familiar Melbourne landmarks. The camera sweeps down lower, passing amongst the cyclists, through their very bodies, the colourful dots filling screen as the winner explodes across the finishing line, resolving to the Melbourne 2010 Cycling logo. This 60-second TVC passed through several hands at The Lab Sydney, and was ultimately left to Scott to take control – and the yellow jersey! The dot elements of the Melbourne 2010 Cycling logo were used as the basis for the entire commercial, and with a variety of render passes, Scott was tasked with adapting loose style frames and developing the look of this commercial entirely in Flame. With only ambient occlusion, z-depth, and passes for sky and coloured dots, Scott was able to inject a cinematic quality and warmth into what could have otherwise felt like an unfinished commercial. Far from feeling half-done, the simplicity of the landscape and background allows the colour and motion of the cyclists to occupy our full attention.


Creative Director:
Garry Jacques
Garry Jacques, Scott Geersen, Fin Spencer
Lead Flame:
Scott Geersen
Bertrand Polivka
Clinton Downs, Ferry Taswin, Kanin Phemothayin, Peter Kober


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