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TVC: Compositing, Flame

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This Nurofen Zavance TVC is an Australian adaptation from a UK commercial. The LaB Sydney was asked to take the silver car and remove all markings, then digitally rebadge it to be branded as the Zavance racer. This involved a heck of a lot of tracking, roto, and colour correction. We were also asked to flip shots of the blue car, and then turn the flipped writing back around the right way – easier said than done. A closer look at the before-and-after movie will show what really went on…

Credits:

Agency:
Euro RSCG
Senior Compositor:
Eric Shaecter
Compositing:
Scott Geersen
Bertrand Polivka
Producer:
Linda Lum

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